Alliance for a Healthier Generation

A little activity every day makes a huge difference. The Alliance for a Healthier Generation celebrated their 10 year anniversary by kicking off a campaign to encourage people to get 10 minutes of additional activity each day. #commit2ten


• A branded website that encouraged participation

• Tracking by state of people committing to 10

• Real-time tracking of number of minutes pledged

• Downloadable PDFs with suggested activities

• A page of videos with kids telling how they committed to ten minutes of exercise


• 12,000 visitors to website in September

• Over 750,000 minutes of activity pledged

• 17,000 pageviews