Auctions are the new fundraisers

Through providing purpose consulting to Heifer International, Hello Good club member, Carson Ingle, brought together eBay and Heifer for a collaboration earlier this year, which included Uzo Aduba offering an exclusive experience with her at the Africa Center in NYC. The result was a massive flurry of social media activity, press attention and ultimately a direct donation of unrestricted funds to Heifer. While this campaign launched at the very beginning of the COVID-19 crisis, the end result was still positive for both partners, and they are currently in talks to expand their partnership into a deeper programmatic alignment; all the while with Hello Good by their side.