Invention Quest: Kids are the future

Staples sought to engage students ages 8 - 14 in the invention of office and school products.

PROGRAM FEATURES:

• In-school Staples-branded posters and student activity guides with parent participation letter and activity

• Additional outreach: circular advertising, educational curriculum, email blasts (21MM impressions) and Staples loyalty program • In store kiosks

• Satellite media tour and high-profile celebrity event at NYC’s Grand Central Station

• Online voting (American Idol style) for five finalists

• Final event at NASDAQ: announcement of winners, who opened Exchange!

RESULTS:

• 325,000 teacher kits distributed at 1,800 Staples stores, reaching 9.75MM families

• 126MM media impressions generated • 12MM education impressions generated

• Winning invention was produced and sold at Staples

• Over 4,000 inventions submitted