National PTA

It's time to #shareawesome. A program and competition was created for the National PTA and LifeLock encouraging high school kids and their families to share awesome digital moments and experiences in order to promote responsible digital citizenship.

PROGRAM FEATURES:

• An educational website with separate sections for program use at home and at school, plus sections for the contest, a program campaign kit, and a social media lounge where #ShareAwesome photo submissions were posted

• A student quiz and parent quiz

• Repurposed existing National PTA and LifeLock content updated to fit the program messaging and space

• A pledge to #ShareAwesome and make responsible digital decisions

• A program flyer

• The contest and an easy online entry portal

RESULTS:

• 21,000 website visitors

• 35,000 pageviews

• 952 contest entries

• 24,000,000 social media impressions

• 50,000,000 media impressions