Sports Authority

Get out there and move it! A program was created for Sports Authority to engage youth in grades 3-6 with health and fitness and challenge them to invent new games, fitness tracking devices and training products.

PROGRAM FEATURES:

• Created and distributed 10,000 activity packs with posters, teacher guides, and backpack stuffers to teachers in grades 3-6 within a 10 mile radius of the 460 stores, with an additional 35,000 kits distributed digitally

• Built a customized, dedicated website for the contest with activities and an online entry portal

• Additional outreach through Social media, Mommy Bloggers and sports bloggers along with national and local PR

RESULTS:

• 45,000 teacher guides/kits distributed in print and digitally

• 300,000 take home backpack stuffers distributed

• 500,000,000 media impressions

• 21,000 online votes for contest winners

• In-store displays with info to enter the contest

• A semifinalist event at Sports Authority Headquarters and a celebration event at Coors Field with the winners celebrated on the field

• Over 4,000 entries into the contest