American Heart Association Pharmaceutical Roundtable
American Heart Association + Pharmaceutical Members
Repositioned a stagnant roundtable into a world-class pharmaceutical forum, transforming a ten-year history of low engagement into a revenue powerhouse.
The Challenge
What we were up against
Overcome a ten-year history of annual low-fee commitments, limited benefits, and an unsatisfied membership base.
Our Approach
How we made it happen
Developed a robust branding strategy to reposition the roundtable as a world-class pharmaceutical forum. Introduced exclusive programs and high-value benefits to secure long-term commitments and substantial revenue from members.
The Results
Impact by the numbers
Commitments from 9 members in Year 1
Revenue per year for next 9 years
Media visibility through advertising, PR & promotions
Founding members secured
Campaign Highlights
$41M in commitments secured from 9 members in the first year
$75-100M in revenue per year sustained over the following 9 years
$50M in media visibility through advertising, PR, and promotions
Transformed an underperforming membership model into a premium forum
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Strong Education
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