Boys & Girls Club of Queens — Brand Partnership
Variety Boys & Girls Club of Queens
Strategic partnership supporting the Variety Boys & Girls Club of Queens as they build the nation's largest Boys & Girls Club facility — a transformative project to serve 16,000 young people annually.
The Challenge
What we were up against
Help a beloved 70-year-old youth organization tell its story to new donors, corporate partners, and government stakeholders as it embarks on a historic multi-million-dollar expansion in Long Island City.
Our Approach
How we made it happen
Developed comprehensive brand strategy, naming proposal materials, and pitch deck infrastructure to support fundraising and corporate partnership development. Created assets for the expansion including the borough's first planetarium, a school, and a theater.
The Results
Impact by the numbers
State funding secured for expansion
Youth to be served annually
Years serving Queens communities
Boys & Girls Club facility in the nation
Campaign Highlights
Supporting construction of the nation's largest Boys & Girls Club facility
New facility to include Queens' first planetarium, a school, theater, and expanded programming
$5M in state funding secured through Governor Hochul's office
Currently serving 4,000+ youth with 30,000 sq ft facility featuring pool, makerspace, and studios