eBay x Heifer International
Heifer International + eBay
Brought in ebay as a partner with our client Heifer International to co-produce a celebrity auction featuring a day at the Africa Center in NYC Uzo Aduba for International Women's Day, generating direct donations, social media buzz, and press coverage for Heifer International's mission.
The Challenge
What we were up against
Create a high-impact fundraising moment for International Women's Day that would generate unrestricted funds for Heifer International while leveraging eBay's platform and celebrity partnerships.
Our Approach
How we made it happen
Produced a celebrity auction at the Africa Center in NYC featuring Orange Is the New Black star Uzo Aduba, combining eBay's auction expertise with cause-driven storytelling to generate direct donations, social media activity, and press attention.
The Results
Impact by the numbers
Unrestricted fund donations
Social media activity generated
Press attention secured
Celebrity partnership
The Team
Club Members on This Project
Stephen Adler
Cause Marketing
Carson Ingle
Purpose Consulting
Campaign Highlights
Celebrity auction for a day at the Africa Center in NYC for International Women's Day
Uzo Aduba partnership amplified visibility and donor engagement
Generated direct unrestricted fund donations for Heifer International
Social media activity and press coverage extended campaign reach nationally