For Brands
Responsible Advertising
That Drives Results
Hello Good creates responsible advertising solutions that empower brands to authentically align with donors, enhancing engagement and driving measurable results.
What We've Learned
Key Takeaways From
Decades of Impact
Our experience working with the world's leading brands and nonprofits has revealed what truly drives successful cause partnerships.
Leveraging Distribution Channels is Key
The most successful cause partnerships tap into existing distribution networks to maximize reach. Our McDonald's Happy Meal Book Initiative distributed 20M+ books by leveraging one of the largest retail footprints in the world.
Aligning Brand Values with Social Causes Strengthens Engagement
Authentic alignment between brand identity and cause creates engagement that transcends traditional advertising. Navy Federal Credit Union saw an 18X lift in video completion rates by partnering with veteran-focused nonprofits that resonated with their core audience.
Strategic Partnerships Can Drive Large-Scale Change
When the right partners come together with a shared vision, the impact scales exponentially. The American Heart Association's Pharmaceutical Roundtable generated $41M in Year 1 commitments alone, proving that strategic alignment drives transformative results.
Partnership Types
How we partner with brands
Cause Marketing Campaigns
Co-branded campaigns that tie your brand to meaningful impact. We design and execute campaigns that resonate with audiences and drive measurable outcomes for both brand and cause.
Real Examples: McDonald's Happy Meal Book Initiative with Reading Is Fundamental. Navy Federal Credit Union video donation campaigns with The Mission Continues.
Co-Branded Products & Licensing
Collaborative product lines, licensing agreements, and IP partnerships that bring your brand and a nonprofit together in tangible, revenue-driving ways.
Real Examples: American Cancer Society "END" campaign brand development. Custom app development for Heifer International's Read to Feed program.
Event Sponsorship & Activations
Sponsor signature events, galas, and community activations that put your brand in front of deeply engaged, values-driven audiences.
Real Examples: Glamazon (Amazon) annual holiday events. UNESCO CIGEPS sports accessibility initiatives. CVS bone marrow donation campaigns with AAMDS.
Employee Giving & Donation Matching
Engage your workforce through matching gift programs, volunteer campaigns, and team activations that boost retention, morale, and authentic brand loyalty.
Real Examples: Corporate donation matching programs. Video-driven volunteer engagement campaigns. Awareness and fundraising campaign development.
Trusted By
Brands we've partnered with
Proven Results
What our partnerships have achieved
Books distributed to children
Year 1 partnership commitments (AHA)
Video completion rate lift
In media visibility generated
Our Approach
How we work with brands
Deep Dive Discovery
We start with a thorough deep dive into your brand, values, audience, and objectives before making any pricing or timing commitments. We listen first.
Custom Team Assembly
We assemble the best team for your exact needs -- not a one-size-fits-all approach. Every partnership gets the right strategists, creatives, and connectors.
Long-Lasting Partnership
We build for the long term. Our goal is not a single campaign but an enduring relationship that drives sustained impact and measurable results year after year.
More Results
The numbers speak for themselves
Revenue increase for Strong Education
Lift in brand recall
Annual revenue generated for partners
Ready to align your brand
with purpose?
We start every partnership with a deep dive -- no pricing or timing commitments until we understand your brand. Let's talk.
No commitment required. We listen first, always.