Beacon NGO — Emergency Response Platform
Beacon NGO Corporation
Product design and marketing for a 501(c)(3) nonprofit building AI-powered disaster response technology — partnered with DHS, Cal-OES, the American Red Cross, the United Nations, and Salesforce to keep citizens safe during emergencies.
The Challenge
What we were up against
Design and market a platform that bridges disconnected emergency response systems, delivering hyper-local, personalized emergency information to citizens during natural or man-made disasters — regardless of who they are or where they live.
Our Approach
How we made it happen
Created the product design, UX, and marketing infrastructure for Beacon's mobile-first platform featuring AI-powered real-time mapping, Mobile Safe Zone identification, escape route guidance, shelter availability, and live chat support. Supported Beacon's integration with DHS's Next-Generation Incident Command System (NICS) and partnerships with Cal-OES, American Red Cross, and Salesforce.
The Results
Impact by the numbers
Cooperative R&D Agreement signed
Government & enterprise partners
Member countries using NICS platform
World Economic Forum recognition
Campaign Highlights
DHS Science & Technology signed CRADA to advance Next-Generation Incident Command System (NICS)
Partners include Cal-OES, American Red Cross, Salesforce, UN Global Humanitarian Labs, and Pacific Disaster Center
Co-founded by Salesforce Global Head of Mortgage & Lending and former Deloitte Global Chief Ethics Officer
Featured by World Economic Forum and adopted by NATO member countries and CAL FIRE statewide