Auctions Are the New Fundraisers
Heifer International + eBay
Through purpose consulting, Hello Good brought together eBay and Heifer International for a groundbreaking fundraising collaboration featuring Uzo Aduba.
The Challenge
What we were up against
Heifer International needed purpose consulting to create a meaningful collaboration with a major corporate partner that would generate both social media buzz and direct donations.
Our Approach
How we made it happen
Hello Good club member Carson Ingle brought together eBay and Heifer for a collaboration which included Uzo Aduba offering an exclusive experience at the Africa Center in NYC for International Women's Day. The result was a massive flurry of social media activity, press attention and ultimately a direct donation of unrestricted funds to Heifer.
The Results
Impact by the numbers
The Team
Club Members on This Project
Carson Ingle
Campaign Highlights
eBay x Heifer partnership brokered
Uzo Aduba celebrity involvement
International Women's Day activation
Unrestricted funds donated