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Children & Youth
A Much Needed Laugh for Kids in Need
Comic Relief Inc + Red Nose Day
Schools and youth organizations joined the FUN-raising movement for Red Nose Day, reaching hundreds of thousands through email campaigns and downloadable resources.
The Challenge
What we were up against
Awareness and participation needed to be encouraged for the second year of the Red Nose Day/Comic Relief Inc program among schools and youth organizations.
Our Approach
How we made it happen
Branded email campaigns customized to the target audience, downloadable flyers for pass-along participation, links to FUN-raising kits, and an email campaign to encourage schools to tune into a Virtual Field Trip to learn about kids in need around the world.
The Results
Impact by the numbers
Over 450,000 emails distributed
Average 20% open rate
Over 2,000 flyer and FUN-raising kit downloads
Red Nose Day raised over $34,000,000 that year
Campaign Highlights
1
450,000+ emails distributed
2
20% average open rate
3
2,000+ kit downloads
4
$34M raised that year