Financial Literacy

Understanding Money with Warren Buffett

Genius Brands International (GNUS)

A fully integrated financial literacy program featuring Warren Buffett as mentor, reaching billions of media impressions and distributing 100,000 educational kits to U.S. teachers.

Understanding Money with Warren Buffett gallery 1

The Challenge

What we were up against

Warren Buffett's Secret Millionaires Club and Genius Brands International Inc. wanted to bring financial literacy into the classroom, sponsored by The Fairholme Foundation and Experian.

Our Approach

How we made it happen

A fully integrated print, online, mobile and social media program launched with a Back to School TV special and includes a national competition where winners present their ideas to Mr. Buffett. The Learn and Earn educational promotion program brings financial lessons and sound business values into classrooms, homes and afterschool organizations.

The Results

Impact by the numbers

Over 2 Billion media impressions including CNN, CNBC, New York Times, Forbes and Wall Street Journal

120 sponsor branded educational activities available free to teachers in 4 grade levels

100,000 educational kits distributed to teachers throughout the U.S.

Website with over 1,500,000 downloads of educational materials

Over 16,000 kids entered the Grow Your Own Business Challenge

Online voting had over 130,000 votes cast for top ideas

Final event in Omaha with Warren Buffett where he gave 15 winners 10 shares of Berkshire Hathaway B stock

Campaign Highlights

2B+ media impressions

100,000 educational kits distributed

1.5M+ material downloads

16,000 kids entered challenge

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