Snapchat x Green Carpet Fashion Awards
Green Carpet Fashion Awards + Snapchat
Created an AR lens experience for the Green Carpet Fashion Awards, reaching Snapchat's global user base to promote environmental sustainability in fashion — hosted by Cate Blanchett and Zendaya.
The Challenge
What we were up against
Leverage emerging AR technology to bring sustainability messaging to a younger, digitally native audience during one of fashion's most prestigious environmental events.
Our Approach
How we made it happen
Partnered with Snapchat and Eco-Age to develop a custom AR lens for the Green Carpet Fashion Awards, enabling millions of users to engage with sustainability-focused fashion content through an immersive, shareable experience.
The Results
Impact by the numbers
AR lens users reached
Sustainability reach
Celebrity hosts: Blanchett & Zendaya
Tech + cause AR activation at GCFA
The Team
Club Members on This Project
Carson Ingle
Creative Direction
Race Davis
Partnerships
Campaign Highlights
AR lens distributed to Snapchat's 100M+ daily active user base
Hosted by Cate Blanchett and Zendaya, amplifying environmental messaging globally
Pioneered tech-driven cause alignment at a premier fashion sustainability event
Demonstrated how AR technology can drive meaningful engagement with environmental causes